The third edition of the Halal Expo Europe took place on 30 April and 1 May 2017 at the Beursgebouw in Eindhoven, the Netherlands. The Halal Expo Europe is a unique trade fair for entrepreneurs, who are active in the rapidly growing and large halal industry. Special attention was attributed to exhibitions on food, cosmetics, lifestyle, tourism and finance, but also seminars, lectures and matchmaking sessions were organized.


Kaveh Mohammad Pour, managing director of the Netherlands Iran Business Council (NIBC), joined forces with NBI International in coordinating and organizing the Iranian section of the HALAL Expo Europe. NIBC is official business partner of NBI International, who is the organizer of the two-day event. Together with Novel Idea Group (NIG), NIBC managed a large Iranian pavilion and incoming trade missions from Iran. Various Iranian representatives and businesses were present and shared their products and services with the international participants. According to Kaveh Mohammad Pour: ‘Iran can definitely take a leading role when we are talking about the halal industry. The country has been doing especially well concerning the food sector but shows good value for halal tourism as well’.


On the first day of the Halal Expo Europe 2017, the Iranian exhibitors and members of the trade mission were offered a luncheon by NIBC. During this lunch, speeches were given by Mr. Ali Kerdabadi, Counselor for Economic Affairs from the Iranian Embassy in The Hague and Dr. Jan Siemons, Chairman of the NIBC. The aim was to further strengthen bilateral relations and to have discussions on how to increase business between Iran and the Netherlands.

Mr. Kerdabadi mentioned the importance of the economic relations and stressed the facilitating role of governments and the need to work together with organizations, such as the Netherlands Iran Business Council. He stated that it is one of the main priorities of the Iranian Embassy to facilitate businesses and entrepreneurs in expanding business between the two countries. Furthermore, Dr. Jan Siemons provided an overview of the activities of NIBC over the last 4 years and spoke about their close ties with the Iran Chamber of Commerce, Industries, Mines and Agriculture (ICCIMA), many Iranian companies, and other organizations in Iran. ‘These 4 years of well-planned preparation, the lifting of the sanctions and events, such as the HALAL Expo, makes that I am still convinced that the time is now to convert our intense contacts into concrete business deals, making use of our offices in both Europe and Iran’.


The second day, NIBC welcomed an official delegation from the Province of Hormozgan: ‘Hormozgan Agriculture of Jahad’ and representatives of several Iranian private companies. As a result of this meeting, an Official Agreement between the Province of Hormozgan and the NIBC was signed the next day, as well as two Memoranda of Understandings (MoUs) between the company of Fan Iran and NIBC, and Mahsol Salem Minab company and NIBC. NIBC was also honored to receive an official invitation to visit Hormozgan Province with a Dutch trade delegation, focusing on agriculture, horticulture and food, that will most likely take place before the end of this summer.


The day after the Halal Expo, NIBC arranged several tailor-made company visits and matchmaking sessions for members of the trade mission and the delegation from Hormozgan Province. One of the companies visited was DutchGreenhouses™ centre in Honselersdijk, the Netherlands. On this large greenhouse complex, they demonstrate, organize and facilitate innovation and research for the horticulture sector. Mr. Timo Raus, co-founder of DutchGreenhouses™ mentioned the importance of Dutch greenhouse technology: ‘the Hormozgan Province delegates underlined the necessity for sustainable solutions in agriculture in their region. Dutch greenhouse technology is key for this agricultural transition to produce healthy food and using less water’.

Members of the trade mission also visited BrimaPack in Ulft, the Netherlands, a leading company in the field of packaging, grading and handling of fruit and vegetables.


NBI International and NIBC are looking back at a very fruitful Halal Expo. Mr. Jop Thissen, project manager at NBI International, stressed the effective cooperation between the 2 organizations: ‘we value our partnership with NIBC, their network and close cooperation greatly.  Our cooperation has resulted in one of the largest Iranian trade missions ever to visit the HALAL EXPO Europe and we look forward to a long and successful partnership’.